Momentum is building in this province (finally) in its shift to a more reducing, reusing, and recycling society. Towns in the Conception Bay Centre area are making a move this week to cut the volume of garbage headed to the regional dump. Curbside recycling is starting this week in Holyrood, Colliers, Marysvale, Georgetown, Avondale, and Conception Harbour. Materials will be picked up every second week.