A major announcement coming from the provincial Liberal party during its convention over the weekend included the party decided to use social media to campaign against the proposed Muskrat Falls project in Labrador. The party has launched a campaign called ‘Muskrat Fails’ and will use a website, Facebook and Twitter to get the message out, along with a mascot named Winston the Water Drop. Liberal leader Yvonne Jones says the project will only generate higher electricity rates for local consumers with negligible benefits. There seems to be two critical flaws in the plan. First, there is considerable support for the project at the Federal level, among the Atlantic Provinces, and with the people of Newfoundland and Labrador. Second, a glance at the Provincial Liberal party’s website as it stands does not exude much confidence in their ability to run a successful online campaign to change that many minds.