Old Spice continues to pave the way in social media marketing

Moving to a much brighter side of life, Old Spice is entertaining the masses once again with yet another entertaining marketing ploy. Last year the company was heralded for having its spokesman take to YouTube to interact directly with Twitter followers of the brand, but now they have taken that to a whole other level – the Old Old Spice spokesman and the new Old Spice spokesman (Fabio) engaged yesterday in a battle of wits through duelling YouTube clips all day long. The competitions were suggested by Twitter followers of Old Spice. Check out the entertaining and groundbreaking videos here.

Get our weekly newsletter for in-depth reporting and analysis delivered straight to your inbox. You can unsubscribe from the newsletter at any time. Have a question? Contact us or review our privacy policy for more information.


Sign up for our weekly Indygestion newsletter


Sign up for the Indygestion newsletter

Each Saturday, we'll deliver a recap of all our in-depth reporting and analysis from the week.

Our donors make it possible.

Newfoundland and Labrador’s premiere outlet for progressive ideas is only possible with your support. Will you join us?

This site uses cookies to provide you with a great user experience. By continuing to use this website, you consent to the use of cookies in accordance with our privacy policy.

Scroll to Top